Founded in 2013, HOD was established with the mission to streamline the journey from a mere idea to a fully realized product. Today, we collaborate with hundreds of designers globally, fostering a creative and supportive environment.
Our Core Values
At the heart of HOD is a commitment to sustainability that has been part of our philosophy since inception. We support designers by partnering with various manufacturers to offer flexible production and supply chain solutions. Our approach to small batch production meets current market demands efficiently. Allowing designers to sell their creations with customizing option directly to customers without the burden of excess inventory. This strategy not only supports financial sustainability but also reduces the environmental impact associated with overproduction.
To provide satisfaction of our customers by offering an unparalleled shopping experience. Our platform enables customers to engage with designers, providing modifications to ensure the final product is uniquely theirs. This interactive process not only enhances the value of each item but also deepens the personal connection between the customer, the designer, and the creation.
We leverage cutting-edge technology to streamline the customization process, making it easy, enjoyable, and efficient. From previews of customized products to secure and user-friendly online transactions, every step is designed with the customer in mind.
In the broader industry context, we advocate for customization to minimize overproduction. By leveraging advanced technology in our manufacturing processes, we enhance transparency and efficiency, ensuring every step—from conception to consumer—is conducted responsibly.
We are dedicated to continually enhancing our community by improving the customization experience for our customers and deepening our collaboration with designers.
Welcome to HOD, where innovation meets tradition in the pursuit of a more sustainable and creative future.
The Story
Growing up in a family that ran a successful Chinese furniture business, Zhuowei Shi was no stranger to beautiful designs and the intricacies of crafting high-quality products. Perhaps these early experiences planted the seeds for his future endeavors. His passion for design was not just about aesthetics; he was deeply involved in the entire creation process, from concept to execution.
Following a transformative year working at ESMOD, a renowned fashion school. Houses Of D (HOD) was founded in 2013 by Zhuowei
With a vision to reshape the fashion industry, Zhuowei set out to address its long-standing issues such as pollution and waste. HOD was conceived as a community to empower designers to produce their work sustainably. By offering them the ability to produce small batches of their creations, thus significantly reducing the waste typically associated with mass production.
HOD encourages the use of customization options, allowing designers to directly connect with their audience and tailor their designs to meet specific consumer needs without overproducing. This model not only supports designers financially but also aligns with HOD's core mission to reduce the environmental footprint of fashion production.
And the story continues…